Pretty Packaging: Juicy Couture
November 27, 2009
As I was walking through Nordstrom the other day, I couldn't help but do a double take on what appeared to be Marie Antoinette-inspired statues. I didn't think they were for sale, really. I just assumed they were jewelry displays. That is, until I saw the Juicy Couture inscription on the base of these statues. Wow, I thought. This is a great example of what happens when packaging upstages product. The jewelry themselves are okay, I suppose, but not spectacular. Though I wouldn't spend $62.00 on either the earrings or necklaces, I did covet the packaging.
Comments: { Add your own }
Goodness, that is indeed some amazing packaging. And you're right, the jewelry itself is rather boring. I'm sure I've seen similar junk at mall stores. I love the little mint green bird!
Sarah Louise
Love these. I feel that Juicy is always so creative.